Human connection: What does this mean to you? What does human connection do for you? Are online connections enough? Perhaps you’re not yet sure of the purpose of forging meaningful […]
How good are you at networking? What about building trust with other people? Would you let them into your core; of who you are as a person rather than a […]
Marketing is typically ignored with Business Owners suffering from analysis paralysis. Marketing doesn’t need to be that difficult, I’ve outlined some simple but effective steps below to help business owners […]
Bill Gates said that ‘content is king’ back in 1996, and it still is today in 2013. Businesses are using content marketing to promote their brand in a plethora of […]
There are various strategies for differentiation that may be used for businesses to gain a competitive advantage over its rivals. Which ones you employ will very much depend on the […]
Most businesses, whether start-ups or those already established but striving to develop and grow, begin by surveying the competition. Possible strategies for gaining a competitive advantage are explored, which can […]
There are no corners safe from competition. Playing the field is one thing, managing to stay in it is another. The traditional selling approach of presenting features and benefits are […]
Did you have a vision when you started your business? Is your marketing plan helping that vision come to fruition? By focusing on your vision when creating and implementing your […]
Starting a new business or introducing a new product or service to your current business? Before embarking on either, strategic consideration should be given to potential barriers to entry into […]
Rivalry is one of Porter’s 5 forces of strategic industry analysis. And, when considering what you want to achieve and where you want to go with your business, be prepared […]
So many businesses fail before they have had the chance to get properly started. There may be many and varied reasons for this – a lack of capital, taking on […]
Does your business need to secure more clients or customers? If so, there are several things you can do right now to improve your visibility and advertise your brand. Your […]