Is your business failing to retain or attract customers? Maybe you experienced early success with your current marketing strategy so believe you should stick with it? Marketing has to have […]
If you’re planning to expand your business, make sure you do your research and ensure there is demand for your products or services. Are you thinking about adding a new […]
My name is Kai Ashford-Hatherly and I am a Game Designer, Game Design Lecturer at SAE, User Experience Specialist & Gamification developer. I am often asked what is gamification and […]
When you think of creating a business model, what comes to mind? – Your product or service? Who your customers will be? Your financial costs and/or short and long-term profits? […]
Many business owners are aware of the benefits of franchising – faster growth, national and/or international brand recognition, steady revenue, and so on. Unfortunately for some, this isn’t always the […]
Is your business relatively successful but static? Are you happy with your current profit margins? Then beware! Your competitors may be waiting in the wings ready to snatch your customers […]
In today’s business world, it is much more difficult to create and sustain a competitive advantage, regardless of which business model you use. Modern technology, super-fast communications, variables in the […]
The business world has become increasingly competitive. With the economy struggling to make an upturn, your business needs to take advantage of any competitive edge that it can get. One […]
Registering your trademarks as the intellectual property (IP) of your company is one basic way to gain a competitive edge in business. Let’s take a few minutes to discuss what […]
Pricing is one of the most vital factors in making a profit for both retail and service companies. With the right business coaching, Perth businesses can increase their profits simply […]
You know the decision that you want your consumers to make. You want them to buy your product or service. This is where understanding the consumer decision-making process becomes very […]
Your sales pipeline consists of all of your customers and potential customers. Someone enters the pipeline as a lead and the goal is to move them all the way to […]