Within any industry, corporate organisation, SME or sole trader business, indeed, at every level of business, there must be an aspiration for growth. Having a growth strategy is about taking your business to the next level, increasing sales […]
The most successful leaders and change-makers throughout history have all had a mastermind group. Think of King Arthur and the knights of the round table. A mastermind group is a peer mentoring concept where individuals join a select number of people with common goals; supporting and challenging one another […]
Word-of-mouth is still the most powerful marketing tool to date. A customer’s opinion of your business can make or break a business over time. What your customers say about your business is […]
A sales pipeline is an organised visual way of tracking multiple prospective buyers and their purchasing behaviours to maximise your chances of closing the deal. A robust sales pipeline is a must-have tool […]
Your niche product or service is found somewhere between your customer needs and the gap in the market. Drilling down into your customer behaviour and understanding your competitors’ limitations provides […]
Are you managing a business or a hobby? Only one thing differentiates the two; it is the ability to generate and maintain profit. Business is as simple as 1-2-3. COST […]
“Networking is the No. 1 unwritten rule of success in business.” Sallie Krawcheck Building a network is the building block of any business. The first thing people tell you as […]
A Customer Relationship Management (CRM) system is a crucial part of scaling a business nowadays. Customers are the biggest asset of a business, so managing the customer journey, from leads […]
Referral marketing is a hyper-interactive marketing tool to get employees, clients, or partners to promote your business. Word of mouth is one of the most powerful marketing tools; Nielsen’s study […]
To grow a business faster, leaders today need to develop a growth mindset culture in their organisation; a culture that embraces failure because trying new things means that you will […]
Your value proposition is at the core of your business and is how you justify the price you charge for your product or your service. It will dictate your price […]
Small businesses focus on sales first and foremost instead of focusing on the long-term passive income of developing a marketing funnel. You can work hard to meet monthly sales or […]