My name is Kai Ashford-Hatherly and I am a Game Designer, Game Design Lecturer at SAE, User Experience Specialist & Gamification developer. I am often asked what is gamification and […]
When you think of creating a business model, what comes to mind? – Your product or service? Who your customers will be? Your financial costs and/or short and long-term profits? […]
Many business owners are aware of the benefits of franchising – faster growth, national and/or international brand recognition, steady revenue, and so on. Unfortunately for some, this isn’t always the […]
Is your business relatively successful but static? Are you happy with your current profit margins? Then beware! Your competitors may be waiting in the wings ready to snatch your customers […]
In today’s business world, it is much more difficult to create and sustain a competitive advantage, regardless of which business model you use. Modern technology, super-fast communications, variables in the […]