Marketing is typically ignored with Business Owners suffering from analysis paralysis. Marketing doesn’t need to be that difficult, I’ve outlined some simple but effective steps below to help business owners […]
Bill Gates said that ‘content is king’ back in 1996, and it still is today in 2013. Businesses are using content marketing to promote their brand in a plethora of […]
There are various strategies for differentiation that may be used for businesses to gain a competitive advantage over its rivals. Which ones you employ will very much depend on the […]
Most businesses, whether start-ups or those already established but striving to develop and grow, begin by surveying the competition. Possible strategies for gaining a competitive advantage are explored, which can […]
There are no corners safe from competition. Playing the field is one thing, managing to stay in it is another. The traditional selling approach of presenting features and benefits are […]
Did you have a vision when you started your business? Is your marketing plan helping that vision come to fruition? By focusing on your vision when creating and implementing your […]
Starting a new business or introducing a new product or service to your current business? Before embarking on either, strategic consideration should be given to potential barriers to entry into […]