Social media is no longer just about scheduling posts or following the latest algorithm hacks. In 2025, the game has changed and the businesses that win are the ones showing up as […]
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Running a small business often feels like juggling twenty balls at once. From sales to customer service, marketing to bookkeeping, the to-do list never ends. The good news? Automation can take some […]
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The latest effective marketing trend is a data-driven approach that uses ongoing and evolving experiments and analysis of outcomes to optimise and improve marketing results. Growth marketing has emerged as […]
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Email marketing is essential for all businesses. Although “newer” marketing strategies using social media and messenger platforms might seem fancier and more up-to-date, email marketing remains highly valuable for any […]
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Anyone in business knows how crucial marketing is to the growth and success of a company. Often, especially for SME businesses, the importance of marketing can be a little misunderstood […]
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Your niche product or service is found somewhere between your customer needs and the gap in the market. Drilling down into your customer behaviour and understanding your competitors’ limitations provides […]
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Bill Gates said that ‘content is king’ back in 1996, and it still is today in 2013. Businesses are using content marketing to promote their brand in a plethora of […]
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Did you have a vision when you started your business? Is your marketing plan helping that vision come to fruition? By focusing on your vision when creating and implementing your […]
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