Social media is no longer just about scheduling posts or following the latest algorithm hacks. In 2025, the game has changed and the businesses that win are the ones showing up as […]
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Running a small business often feels like juggling twenty balls at once. From sales to customer service, marketing to bookkeeping, the to-do list never ends. The good news? Automation can take some […]
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Email marketing is essential for all businesses. Although “newer” marketing strategies using social media and messenger platforms might seem fancier and more up-to-date, email marketing remains highly valuable for any […]
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Anyone in business knows how crucial marketing is to the growth and success of a company. Often, especially for SME businesses, the importance of marketing can be a little misunderstood […]
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As a business owner, you’re sure to have heard of the term ‘Public Relations’, but it’s possible you may be a little in the dark about what it actually means […]
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Your niche product or service is found somewhere between your customer needs and the gap in the market. Drilling down into your customer behaviour and understanding your competitors’ limitations provides […]
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Small businesses focus on sales first and foremost instead of focusing on the long-term passive income of developing a marketing funnel. You can work hard to meet monthly sales or […]
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Marketing is typically ignored with Business Owners suffering from analysis paralysis. Marketing doesn’t need to be that difficult, I’ve outlined some simple but effective steps below to help business owners […]
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Bill Gates said that ‘content is king’ back in 1996, and it still is today in 2013. Businesses are using content marketing to promote their brand in a plethora of […]
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